You have been in Brisbane personal training for years, have all the knowledge you need to know about the human body, train 40+ people every week, have a striking physique and everybody loves you...or do they? Are you open to being a true mentor to your clients? This article invites you to take a deeper look to see if you are as well-liked as you believe you are. I invite you to take off your bullet proof vest and take a look at 7 of the top reasons Personal Trainers fail the popularity test.
Ok so you have implemented several lead generating strategies and you are getting some leads... What now? I'm sure there is a good possibility you already have systems in place but perhaps the following steps can assist you in even further improving your quality of leads and ensuring no leads slip through the cracks. Step 1) Action List- As soon as you receive an enquiry generally over the phone, email or Facebook it is important to schedule them in for a free consultation to up sell Brisbane personal training ASAP. Whether you are a contractor in a gym, operate an outdoor/mobile business or have your own studio quite often you will receive enquiries that require you to contact them to make an appointment. The following procedure is the procedure I personally use as well as 100s of successful PTs Australia wide including my coaching clients to ensure no lead is left untouched. As soon as you receive an enquiry you enter them into your action list. What is the action list you ask? It is simply a spreadsheet that has 3 sections: Free consultations to be booked, Follow ups to be booked and PT sessions to be booked.
The reason why this action list is so powerful is because firstly you can see all of your active PT clients who are not booked in yet (lost income) secondly how often do you schedule an appointment that they cancel or not show (perhaps from not confirming) and then you never speak to them again? By updating this list everyday you can place all cancelled inductions and follow ups on the list to be called. Thirdly every lead and person you know in your business that has not been booked in for their PT session, Induction/free consultation or follow up is on the list to be seen on one page. How awesome is that! Now if you update this daily you will almost never run out of leads or people to schedule for appointments. Note: Whenever a prospect contacts you in any way, shape or form you place their details in the section 'to be booked for free consultation'
Step 2) Ultimate Database- Quick update I am now flying on the plane to Brisbane typing this article, pretty cool. I'm sure as you are sat there you probably have a database. Maybe a client database, email database and an ultimate database, perhaps even others. In business we are constantly looking for ways to rapidly increase our database so when we send out our monthly newsletters and promotions our message reaches a larger population and our client base increases. Personally when I receive an enquiry of any kind; phone, text, email, FB or other I immediately enter their details into my action list, email database and ultimate database. What we are discussing here specifically is the ultimate database. The ultimate database consists of everyone and anyone who has shown any interest in your services of any kind and can be a simple excel spreadsheet that includes all their details; name, phone, email, birthday, comments etc...
Since a Brisbane personal training or personal trainer has an external point of view, a track record for incorporating safety aspects, choice of equipments and exercise routines, you will see he/she and his or her work proving extremely beneficial.
Ok so you have implemented several lead generating strategies and you are getting some leads... What now? I'm sure there is a good possibility you already have systems in place but perhaps the following steps can assist you in even further improving your quality of leads and ensuring no leads slip through the cracks. Step 1) Action List- As soon as you receive an enquiry generally over the phone, email or Facebook it is important to schedule them in for a free consultation to up sell Brisbane personal training ASAP. Whether you are a contractor in a gym, operate an outdoor/mobile business or have your own studio quite often you will receive enquiries that require you to contact them to make an appointment. The following procedure is the procedure I personally use as well as 100s of successful PTs Australia wide including my coaching clients to ensure no lead is left untouched. As soon as you receive an enquiry you enter them into your action list. What is the action list you ask? It is simply a spreadsheet that has 3 sections: Free consultations to be booked, Follow ups to be booked and PT sessions to be booked.
The reason why this action list is so powerful is because firstly you can see all of your active PT clients who are not booked in yet (lost income) secondly how often do you schedule an appointment that they cancel or not show (perhaps from not confirming) and then you never speak to them again? By updating this list everyday you can place all cancelled inductions and follow ups on the list to be called. Thirdly every lead and person you know in your business that has not been booked in for their PT session, Induction/free consultation or follow up is on the list to be seen on one page. How awesome is that! Now if you update this daily you will almost never run out of leads or people to schedule for appointments. Note: Whenever a prospect contacts you in any way, shape or form you place their details in the section 'to be booked for free consultation'
Step 2) Ultimate Database- Quick update I am now flying on the plane to Brisbane typing this article, pretty cool. I'm sure as you are sat there you probably have a database. Maybe a client database, email database and an ultimate database, perhaps even others. In business we are constantly looking for ways to rapidly increase our database so when we send out our monthly newsletters and promotions our message reaches a larger population and our client base increases. Personally when I receive an enquiry of any kind; phone, text, email, FB or other I immediately enter their details into my action list, email database and ultimate database. What we are discussing here specifically is the ultimate database. The ultimate database consists of everyone and anyone who has shown any interest in your services of any kind and can be a simple excel spreadsheet that includes all their details; name, phone, email, birthday, comments etc...
Since a Brisbane personal training or personal trainer has an external point of view, a track record for incorporating safety aspects, choice of equipments and exercise routines, you will see he/she and his or her work proving extremely beneficial.
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