You may have started blogging to market your emerging home business or maybe you launched your blog to make some extra money. Like most bloggers, you probably spent a great deal of time deciding on the perfect design and theme. That's wonderful, having a good looking well designed blog is important. However, there is another important consideration that too many new bloggers miss. When it comes to blogging for money or business, the very first thing you need to think about is your Target Market.
Setting up a blog and successfully marketing that blog involves identifying your target market so that you can determine the most relevant content to post. Without proper evaluation, you could miss the actual purpose of your blog, which is to grab the attention of your prospective customers and convert them to buying customers.
People online are extremely diverse and they have totally different backgrounds, tastes, and lifestyles. Thus, market segmentation is extremely critical.
The products and services that you are selling will greatly determine your specific target market. The more you comprehend your products the easier it will be for you to determine your target market and establish a demographic profile of your prospective customers.
You have to have a definite profile of your ideal customer. This profile will represent your target market. The basic demographic profile includes:
1. Age How old is is your target market? What is the age group?
2. Gender What sex is your target market? Male, Female, Transgender, all three?
3. Economic Status Are your ideal customers middle class, low income, affluent?
4. Geographic Location Where does your target market live? The United States? Seattle? London?
The name of this game is matching up the profile you create with the traits of the products or services that you are supplying. Bear in mind, however, that these categories are still rather broad.
For a more narrow market segmentation, you can break up your target markets in accordance with needs, goals, temperaments, educational attainment, family size, mindset, lifestyle, ethnicity, political views, and even fears.
Recognizing the common characteristics of your target market will better help you decide what theme or blog design to use, the most suitable tone of your blog posts, and the right web graphics to use.
All of this may seem daunting initially. Nonetheless, this will keep you concentrated on your purpose for blogging. In order to be successful it's essential to draw in Internet users who are more likely to use your products or services and to influence them to buy from you.
Remember also that these days in these difficult economic times, consumers are more discriminating and inspect details and comparison shop. Think about how you make your purchasing decisions.
To make your blog more effective, know your products well, create a profile of your target market according to the features of your products, and post content to your blog that interests your target market.
Stay focused and the money will come. Happy Blogging
Setting up a blog and successfully marketing that blog involves identifying your target market so that you can determine the most relevant content to post. Without proper evaluation, you could miss the actual purpose of your blog, which is to grab the attention of your prospective customers and convert them to buying customers.
People online are extremely diverse and they have totally different backgrounds, tastes, and lifestyles. Thus, market segmentation is extremely critical.
The products and services that you are selling will greatly determine your specific target market. The more you comprehend your products the easier it will be for you to determine your target market and establish a demographic profile of your prospective customers.
You have to have a definite profile of your ideal customer. This profile will represent your target market. The basic demographic profile includes:
1. Age How old is is your target market? What is the age group?
2. Gender What sex is your target market? Male, Female, Transgender, all three?
3. Economic Status Are your ideal customers middle class, low income, affluent?
4. Geographic Location Where does your target market live? The United States? Seattle? London?
The name of this game is matching up the profile you create with the traits of the products or services that you are supplying. Bear in mind, however, that these categories are still rather broad.
For a more narrow market segmentation, you can break up your target markets in accordance with needs, goals, temperaments, educational attainment, family size, mindset, lifestyle, ethnicity, political views, and even fears.
Recognizing the common characteristics of your target market will better help you decide what theme or blog design to use, the most suitable tone of your blog posts, and the right web graphics to use.
All of this may seem daunting initially. Nonetheless, this will keep you concentrated on your purpose for blogging. In order to be successful it's essential to draw in Internet users who are more likely to use your products or services and to influence them to buy from you.
Remember also that these days in these difficult economic times, consumers are more discriminating and inspect details and comparison shop. Think about how you make your purchasing decisions.
To make your blog more effective, know your products well, create a profile of your target market according to the features of your products, and post content to your blog that interests your target market.
Stay focused and the money will come. Happy Blogging
About the Author:
Learn the 3 weird marketing tricks that make blogging for money and building a list easy. The money is in the list!
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