Orthodontic Assistant Training:Does Your Orthodontic Marketing Plan Deserve an Olympic Medal?

Posted by The Popular News Today on Thursday, February 16, 2012

By John Roney


Opening ceremonies of the Olympics are seldom of much interest to me. I quickly find myself flipping to another channel within a short period of time. If you've seen one half time sporting event(lights, music, fireworks) you've seen them all. Fortunately, it wasn't true this time. Within the first 5 minutes of the 2008 Olympic opening ceremonies in Beijing, I was totally enthralled and watched the entire ceremony, start to finish, including the parade of Olympic athletes and lighting of the torch. I was totally mesmerized in my seat. I didn't want it to end.

If you have had a period of internship at a dental office, then you have knowledge of what your career path is going to be like. Why are you so worried? Yet, regardless of how much you have studied or prepared, you may still be nervous about the upcoming test. After you have secured your dental assistant certification, there are several different career pathways you can take. You can be a certified dental assistant, an uncertified dental assistant, a certified orthodontic assistant or a certified dental practice management administrator. Each of these career fields will require a different form of testing exam so you will have to prepare accordingly.

The certified dental assistant test has three components that make up the exam. The first is the general chair side exam. This exam consists of 120 questions and will cover the basics. The second is the infection control exam and consists of 100 multiple choice questions. It is also part of the orthodontic assistant exam. The third component is the radiation health and safety exam. It also has 100 multiple choice questions.


New Patient Exam - Digital Imaging, digital radiography, and high tech presentation software are sales tools that a well trained TC and doctor can use to exceed the expectations of new patients and the perceived value of your treatment. Educate patients/parents on the benefits of being treated in your practice vs the features of treatment that every other practice offers to further build relationships and increase conversion rates. Treatment - Once patients start treatment, your marketing efforts continue in full swing. Good customer service and treatment delivery, the ability to stay on time for scheduled appointments, handling emergencies in an efficient and timely manner, and completing treatment on time are "expected" as part of your product delivery. Meeting patient expectations will create word of mouth referrals. Exceeding their expectations will create word of mouth Evangelists. Post Treatment - The old adage "Out of Sight...Out of Mind" after patients are dismissed, is no longer an issue with digital technology. Interactive website services that link to patient accounts, such as Sesame Communications, provide the ability to send periodic email broadcasts and online newsletters to update your patients, both current and past, on what's new in your practice. Unless a patient specifically asks to be removed from your list, your website is your online portal to inexpensively promoting your practice, indefinitely . This is an invaluable tool to increase word of mouth referrals from already satisfied patients/parents. Finding a way through all the marketing clutter and noise that surrounds us today, to attract attention and engage patients in your marketing message, can be daunting. In the current economic crisis and highly competitive arena, it is more difficult than ever before. Your marketing plan empowers and sets the goals of your practice. Reevaluate and update your written plan at least once a year. Review the plan with your team to ensure everyone on the team is on the same page and buys into the current program.

Olympic medalists spend years mastering their skill and technique in order to spend only a few moments in competition and with no guarantee of winning a medal. Spectators only witness the sporting event, not the grueling training and personal sacrifices athletes choose to make to compete on this level.. The same is true in orthodontics. Patients never take into consideration the years of education, ongoing training, updating of treatment modalities to meet latest trends, and the behind the scenes operations required by an orthodontic team to create beautiful smiles. Working together as a synchronized team, to deliver optimum care during each patient's appointment, just as if it is an Olympic event, will qualify you for an Olympic medal in orthodontic practice success. To gain Olympic medal in orthodontic you need Orthodontic Assistant Training.




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