Optimizing your website for the search engines is something many businesses do in order to bring more qualified interested visitors to their sites. SEO can be one of the most powerful and effective marketing campaigns any business can do. Those who have done search engine optimization, have experienced an increase in their bottom line.
To show you just how powerful this type of marketing campaign can be, a study done by Enquisite said that regular listings in search engines got 3 times more traffic than paid ads. Regular listings also tended to convert at a rate 25% higher than paid ads as well. Why is this?
I think because people know that the paid listings are ads. If a search engine puts you in a high position for a certain term, many people assume that you are the best of highest authority for that field. Therefore good rankings also = increase in reputation.
For lesser known brands, this can be an incredibly powerful way to leverage themselves. SEO is very attractive to many businesses because of the low cost compared to other marketing methods. Another great thing about it is how you can track and measure progress.
If you own your own business and aren't doing SEO, you should figure out a way to do this for your company. Look for a reputable seo firm to do this for you. If you have a lot of time on your hands and not alot of money, you could try to do it yourself. Search engine optimization isn't rocket science, it is just very time extensive.
Personally, unless you are in the business of SEO, hiring someone is much better because at the end of the day, you want to focus on what you do, not on building or optimization your site. That's what other people are for.
To show you just how powerful this type of marketing campaign can be, a study done by Enquisite said that regular listings in search engines got 3 times more traffic than paid ads. Regular listings also tended to convert at a rate 25% higher than paid ads as well. Why is this?
I think because people know that the paid listings are ads. If a search engine puts you in a high position for a certain term, many people assume that you are the best of highest authority for that field. Therefore good rankings also = increase in reputation.
For lesser known brands, this can be an incredibly powerful way to leverage themselves. SEO is very attractive to many businesses because of the low cost compared to other marketing methods. Another great thing about it is how you can track and measure progress.
If you own your own business and aren't doing SEO, you should figure out a way to do this for your company. Look for a reputable seo firm to do this for you. If you have a lot of time on your hands and not alot of money, you could try to do it yourself. Search engine optimization isn't rocket science, it is just very time extensive.
Personally, unless you are in the business of SEO, hiring someone is much better because at the end of the day, you want to focus on what you do, not on building or optimization your site. That's what other people are for.
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